High-Margin Cosmetics Brand with Amazon & DTC Sales Channels

Amazon Presence High AOV Proprietary Formulations Scalable

An exceptional opportunity to acquire a clean beauty brand with over 65 proprietary formulas and a strong presence on Amazon and Shopify. This is a turnkey, scalable brand ideal for an experienced Amazon operator or DTC marketer seeking to expand into the cosmetics category with a brand that’s already press-validated, retail-tested, and operations-lean.

The business has demonstrated consistent performance with a 63% YoY revenue increase in 2024, 84%+ retail gross margins, and strong customer retention via both online and offline channels. Approximately 20% of sales come from Amazon, offering a clear runway for expansion through FBA and Amazon ad optimization. The brand also sells DTC through Shopify and has established wholesale relationships with national retailers including JCPenney and Macy’s.

- Amazon Presence: Active Seller Central account with a mix of FBA and FBM products
- Proven Formulations: 65+ proprietary SKUs in high-demand categories (lips, eyes, face)
- DTC-Ready: Shopify store with 32K+ email subscribers and 55K+ Instagram followers
- High LTV & AOV: $42 AOV and strong customer lifetime value (~$230)
- Media Coverage: 17.8B+ media impressions with features in major publications
- Lean Team: No full-time employees; operated via contractors and agencies
- Future Growth: Trademark secured for fragrance; skincare and accessories next

The brand has already established credibility with national media and retail buyers, giving it the kind of social proof that helps accelerate Amazon ranking and conversion. With only 20% of revenue currently coming from Amazon, there is significant white space for a seasoned Amazon operator to scale SKUs, optimize ads, improve A+ content, and expand globally via Amazon marketplaces.

Additionally, with 400,000+ products sampled annually through a subscription box partnership, brand awareness and discovery are constantly refreshed—providing strong tailwinds for new product launches and Amazon listing velocity.

This business is a fit for Amazon aggregators, beauty brand consolidators, or DTC operators looking to diversify into high-margin, own-formula cosmetics. The brand is fully relocatable, and the operational model is streamlined and low-overhead.